This guide is meant to be a holistic resource for nonprofit advocacy organizations that are interested in collaborating with social media influencers. It includes complete step-by-step tips such as:

• How to conduct research and outreach for potential influencer partners
• Guidance for influencer contract negotiations
• Tips for production and post-production processes
• Distribution and amplification strategies
  

While no single document will encompass every scenario or challenge that can arise with influencer content production, we hope this guide will provide the basic framework for your organization to begin the valuable work of influencer collaboration.