We develop
narrative
Change strategies
About
StoryLab
Why Us. Why Now.
Designed for filmmakers, TV writers, digital creators, journalists, researchers, and advocates, StoryLab leverages Define American’s years of research and media expertise to provide practical tools for impact.
Through interactive lessons, video masterclasses, and downloadable guides, users will learn how to craft stories that move audiences, challenge misinformation, and foster a sense of belonging.
By blending data, creativity, and real-world insight, StoryLab empowers the next generation of storytellers to craft a more comprehensive and authentic American story—one where everyone belongs.
About
Define American
Define American is an award-winning media advocacy organization and go-to resource for storytelling on immigrant experiences across film, TV, theater, publishing, and digital media.
Define American engages storytellers and equips them with research and resources to combat harmful narratives and tell nuanced, authentic immigrant stories.
Founded in 2011 by Pulitzer Prize-winning journalist and Tony and Emmy-nominated producer Jose Antonio Vargas, Define American continues to redefine the conversation around immigration and identity, fostering a greater sense of belonging for immigrants in the U.S.
Follow us
Immigration 101: A Story of America
This is the story of who we are, how we got here, and where we're headed.
FAQ
Narrative change is the strategic use of stories to transform how people see the world.
Unlike traditional toolkits or courses, StoryLab blends real research, data, and cultural strategy with creative storytelling practices. Each session connects users to real-world examples, media insights, and expert voices that shape today’s narratives.
No. StoryLab is built to meet you where you are. Whether you’re a student, creator, or seasoned media professional, you’ll find lessons and tools that fit your goals and level of experience.
Each module focuses on a different area of media and culture—from television and film to digital storytelling and advocacy. You’ll learn how to reach your audience, avoid common narrative pitfalls, and tell stories that inspire empathy and action.
Absolutely. Our materials are designed for content creators, educators, journalists, and advocates to use, teach, and share with others. Please credit Define American when citing or distributing StoryLab content.
StoryLab is powered by Define American’s original research, built on more than 15 years of leadership in narrative and media advocacy. Our studies analyze how immigrant stories are told—and how those stories shape culture, influence public perception, and drive social change.
We’ll release new modules, videos, and tools annually that reflect current research, cultural trends, and emerging storytelling practices.
Start by exploring our free resources, along with our Digital, Entertainment, Storytellers, and Across Platforms sessions.
Ready to go further? Consult with us to collaborate directly on your next project and apply narrative change strategies to your storytelling.

















