Move Them or Lose Them is a three-part research series from Define American and Harmony Labs. Part 1 mapped media habits of four moderate "Moveable Middle" audience segments with no strong stance on immigration — revealing what kinds of stories resonate with them and why.. Part 2 translated those findings into concrete storytelling strategies. Part 3 identifies which platforms, genres, and formats best reach these audiences where they already are to lower defensiveness around immigrants as "others" and build empathy